One number. Never bought, only earned.
Every reviewed dealer carries a score out of 100: verification evidence 40%, certification practice 25%, disclosure completeness 25% and standing 10%. Paid plans, sponsorship, traffic, listing volume and founding status contribute zero.
A worked example: one dealer's evidence, resolved to a single number.
Four components, weighed
Verification evidence
A Listed record receives 0. A current approved Level A review receives 75/100 in this component; a current approved Live-verified review receives 100/100. Because the component weighs 40%, those states contribute 0, 30 or 40 points to the total.
Improve it: submit current business, identity and trade evidence; complete the live review where offered; renew evidence when due. Payment alone changes nothing.
Certification practice
Measures the share of all published listings carrying complete independent certification evidence: a laboratory, report number and report file. No laboratory is given a secret commercial multiplier.
Improve it: attach complete report evidence to each product presented as certified, and never label a product certified when the record is incomplete.
Disclosure completeness
Measures public profile completeness and whether published products state the treatment position, description, carat, origin and price status clearly. It rewards usable evidence, not marketing length.
Improve it: complete the dealer profile and fill every material product field. State untreated as an explicit claim and use price on request when a fixed price is not public.
Trade standing
Measures evidenced years trading and whether the annual standing review is current. Suspension reduces this component to zero. Founding status and payment never add points.
Improve it: provide an accurate established year, keep annual standing evidence current and resolve any documented conduct issue through the evidence process.
How it moves
The score is recomputed when verification, profile or listing evidence changes and at annual review. Every non-zero movement is recorded. No manual sales adjustment, plan, placement or fee changes the formula.
What it is not
Not reviews. No customer commentary is collected or counted.
Not ratings. There are no stars anywhere on GemsVerified.
Not purchasable. No plan, placement or fee moves a score.
Questions, answered
No. Paid plans change placement and features only. The score is computed from verification evidence and cannot be bought.
It is recomputed when relevant verification, profile or listing evidence changes, and it is reviewed annually. Non-zero movements are retained in the dealer's score history.
No. GemsVerified verifies dealers — their legitimacy, certification practice and disclosure — never individual stones. Stone-level claims belong to independent laboratory reports.
The published formula computes it from recorded evidence. Administrators approve or reject evidence, but there is no sales-controlled score adjustment.
A current approved Level A review produces 75/100 in the 40% verification component, contributing 30 total points. Live-verified produces 100/100 and contributes 40. The remaining 60 points still depend on other evidence.
No. Listing volume has zero weight. Certification and disclosure components assess the completeness and consistency of published records, so adding incomplete listings can reduce those component percentages.
No. Founding recognition is historical and may include complimentary publishing allowances, but it contributes zero score points.
No. It is a time-stamped summary of evidence reviewed to the best of our ability. It is not insurance, an appraisal, purchasing advice or a guarantee of a dealer's future conduct or any individual stone.